How real estate agent van de Laar reaches home seekers.

By means of PushBird, real estate agent Van de Laar is able to directly inform its target audience when new houses are offered for sale. Those searching for houses receive these right on their homescreen and can have a look with just one tab. In a tight market in which speed counts, PushBird is the ideal tool for both those looking for a new home and real estate agent Van de Laar

>45%
Clickratio
First informed on new houses
+
More visitors on their own website
Less dependency on other channels

Van de Laar’s story

A home for everyone

Real estate agent van de Laar has been active for over 50 years in the region Meierijstad and knows like no one else how to match buyers and sellers of houses. Thanks to their extensive network knows real estate agent van de Laar is the first one to know when somebody is looking for a house or selling one. As a result, a quick match can be made. Over the last decade, real estate agent van de Laar has sold thousands of houses and helped as many people move into the house of their dreams.

The goal

Better informing the target audience

In order to effectively reach the target audience, an extensive network and years of experience is no longer enough. Real estate agent van de Laar is constantly looking for the latest trends in marketing and best tools to inform their target audience. The use of drones enabled them to create unique videos and pictures, which are shared via an active social media usage. However, the wish to better and more actively inform those looking for a new house remained.

The solution

Directly informed

In order to better inform those looking for a house, real estate agent van de Laar added PushBird to their website. PushBird has turned out to be an effective tool to share the newly available houses directly with home seekers. People can easily subscribe to PushBird notifications on real estate agent van de Laar’s website after which they receive a notification on their homescreen whenever a new house is offered of sale or rent.

Van de Laar Real Estate
😎🏡 Newly available! 😍💐
vdlaar.nl

The results

Informed home seekers

PushBird has turned out to be a valuable addition to the communication channels. The number of subscribers continues to grow and within a short period of time, the majority of the home seekers in the region can be reached directly on the homescreen!

  • >45% clickratio
  • First informed on new houses
  • More visitors on the own website
  • Less dependency on other channels

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